The End of the Awl and the Vanishing of Freedom and Fun from the Internet | The New Yorker

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n 2010, David Carr observed, in a piece about the Awl for the Times, that the idea of a “little digital boutique flies in the face of all manner of conventional wisdom, chief of which is that scale is all that matters in an era of commoditized advertising sales.” Nonetheless, the Awl’s focus on voice and sensibility seemed, at the time, to be working, even financially. That year’s revenue would surpass two hundred thousand dollars, Carr reported, and the site would never have to turn giant profits for investors, because it had none. The owners “just have to eat,” he wrote.
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