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Fake news White also learned some unexpected lessons. When she first started the project over five years ago, she wasn't a Twitter user yet, and she was overwhelmed by the "offensiveness" of what she found. She needed to check in on the undergrads analyzing tweets to make sure they "weren’t getting overloaded by some of the awful stuff that people write on social media." After years of this occasionally harrowing data analysis, King and White determined that it only took three stories in small outlets to boost public discussion of a given topic by 62.7 percent on Twitter. The same number of stories also swayed public opinion by about 2.3 percent in the direction of the stories' ideological positions. So media may not be able to change our opinions very much, but it can certainly change what we're talking about.
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