Behind the Fall and Rise of China's Xiaomi | WIRED

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Behind the Fall and Rise of China's Xiaomi via Instapaper http://ift.tt/2BkjcQl Wang says the strategy aims to reduce “pain points” for Chinese consumers. He points to air pollution, a serious issue in China. Quality air purifiers cost roughly $500, he says. So Xiaomi funded a startup with an air-pollution expert, offering help with design and manufacturing, access to its supply chain, and lessons of its own low-cost operating efficiency. The result: the Mi Air Purifier 2, which sells for $105. It’s connected to smartphones, allowing users to monitor the air in their homes, and receive alerts when the filter needs changing.
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