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Making truckers’ lives better seems like it should be the major focus for trucking companies. The industry regularly promotes that there is a huge shortage of truck drivers. They don’t tend to mention that’s because the jobs are so hard—physically, emotionally, and economically—that the industry is approaching 100 percent turnover per year, according to Steve Viscelli, a sociologist at the University of Pennsylvania and author of The Big Rig: Trucking and the Decline of the American Dream. “The labor case for self-driving trucks is really pretty good,” Viscelli says. “You got this crappy job that no one really wants to do long-term.”
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