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“I wanted to shine my flash on society and see how the photographed subjects would react. Over the years I came to realize we often reenact something that we have already seen,” he explains, citing as an influence the 1967 work of Guy Debord, The Society of the Spectacle. In this book, the French Marxist theorist presented his concept that the spectacle “is not a collection of images, but rather it is a social relation among people, mediated by images.”
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