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Ditto for its long history of missteps, from going back on its software support promises for older devices and cheating on benchmarks to strange design decisions that led to inverted display panels, highly dubious privacy policies that went as far as to allow it access to its customers’ phone numbers without their knowledge, and ridiculously weak e-commerce protections that compromised tens of thousands of credit cards around the world because some of the higher-ups probably wanted to save on the costs of some trivial thingy such as end-to-end encryption for transactions. Worst of all, that’s just the tip of the OnePlus iceberg, also known as “2017.” If OnePlus stopped pretending it’s a tiny startup that’s not selling rehashed OPPO devices and just advertised its offerings as delivering the best value in their price range, I’d respect the company a lot more. Even now, I feel like OxygenOS is the best custom Android implementation I ever saw in terms of responsiveness and believe that a handset with a high-end chip and plenty of RAM under $500 should be at the top of most smartphone lists for value-oriented consumers, even without stellar after-sales support and longevity you’d expect from a more expensive product. But until OnePlus stops looking up toward Samsung while tripping over its own corporate feet, nothing will improve its public image and these endless conversations about whether its brand is good or bad for the industry will never stop. As for its promotional activities, I wouldn’t just say OnePlus is good at marketing; the company’s track record with products makes me pretty convinced it’s too good at marketing given the state of its other divisions.
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